Sample SEO report
This SEO report example is a sample of the report every trueSEO client receives each month. The example site, yourbank.ge, is made up. Its bank, names and figures are invented for this page and come from no client.
The real report is built on your own Search Console data, so you can check every figure yourself. It compares equal calendar months, a whole month against a whole month, which is also how to see whether SEO is working.
The sections of the report
- Clicks3,12018%vs. last monthExampleClicks3,12018%vs. last monthExampleClicks3,12018%vs. last monthExampleSearchClicks and impressions from Google this month, against last month. It tells you whether more people find your site.
- /loans/mortgage/73/loans/rates/125/cards/credit/94/loans/mortgage/73/loans/rates/125/cards/credit/94/loans/mortgage/73/loans/rates/125/cards/credit/94Searches that wonThe searches and pages where your site gained this month. It tells you what is starting to bring visitors.
- Named in 10 answersChatGPT6/10AI Overview7/10AI Mode3/10Gemini0/10Named in 10 answersChatGPT6/10AI Overview7/10AI Mode3/10Gemini0/10Named in 10 answersChatGPT6/10AI Overview7/10AI Mode3/10Gemini0/10AI answersWho ChatGPT, Gemini and Google's AI answers name for your buyers' questions, and where you stand. It tells you whether AI assistants recommend you or a competitor.
- Calls42Forms18Calls42Forms18Calls42Forms18Visitors and enquiriesWhich pages people leave, and the calls and form requests that came from search. It tells you whether visits turn into business.
- anotherbank.ge41%6yourbank.ge34%thirdbank.ge17%anotherbank.ge41%6yourbank.ge34%thirdbank.ge17%anotherbank.ge41%6yourbank.ge34%thirdbank.ge17%CompetitorsWhere your competitors gained. It tells you what to answer next.
- Topical map and site structureFirst new pagesLinks from trusted sitesTopical map and site structureFirst new pagesLinks from trusted sitesTopical map and site structureFirst new pagesLinks from trusted sitesTopical map and site structureFirst new pagesLinks from trusted sitesWork done and next monthWhat we did this month, such as new pages and technical fixes, and what comes next. It tells you what you paid for and what happens next.
Example: the AI answers section
This is the AI answers section of the made-up example, for the buyer question “best bank for a mortgage in Georgia”. A competitor comes first in 3 of 4 places. The report shows why, and what to fix first.
| Where buyers ask | Recommended first | Where yourbank.ge stands |
|---|---|---|
| anotherbank.ge | 3rd | |
| ChatGPT | Another Bank | 2nd |
| Gemini | Another Bank | Not named |
| Google AI Overview | yourbank.ge | First |
What the report is for
The report is discussed on the monthly review call, and it decides next month's work. What works goes into next month's plan. Reading the report this way is the work of SEO analytics, every month.