Sample SEO report

This SEO report example is a sample of the report every trueSEO client receives each month. The example site, yourbank.ge, is made up. Its bank, names and figures are invented for this page and come from no client.

Sample reportyourbank.ge · 10.2026Example
Clicks3,12018%
Calls42
Forms18
AI Overview7/10

The real report is built on your own Search Console data, so you can check every figure yourself. It compares equal calendar months, a whole month against a whole month, which is also how to see whether SEO is working.

The sections of the report

  • SearchClicks and impressions from Google this month, against last month. It tells you whether more people find your site.
  • /loans/mortgage/73
    /loans/rates/125
    /cards/credit/94
    Searches that wonThe searches and pages where your site gained this month. It tells you what is starting to bring visitors.
  • Named in 10 answers
    ChatGPT6/10
    AI Overview7/10
    AI Mode3/10
    Gemini0/10
    AI answersWho ChatGPT, Gemini and Google's AI answers name for your buyers' questions, and where you stand. It tells you whether AI assistants recommend you or a competitor.
  • Calls42
    Forms18
    Visitors and enquiriesWhich pages people leave, and the calls and form requests that came from search. It tells you whether visits turn into business.
  • anotherbank.ge41%6
    yourbank.ge34%
    thirdbank.ge17%
    CompetitorsWhere your competitors gained. It tells you what to answer next.
  • Topical map and site structure
    First new pages
    Links from trusted sites
    Work done and next monthWhat we did this month, such as new pages and technical fixes, and what comes next. It tells you what you paid for and what happens next.

Example: the AI answers section

This is the AI answers section of the made-up example, for the buyer question “best bank for a mortgage in Georgia”. A competitor comes first in 3 of 4 places. The report shows why, and what to fix first.

Named in 10 answers
ChatGPT6/10
AI Overview7/10
AI Mode3/10
Gemini0/10
Where buyers askRecommended firstWhere yourbank.ge stands
Googleanotherbank.ge3rd
ChatGPTAnother Bank2nd
GeminiAnother BankNot named
Google AI Overviewyourbank.geFirst

What the report is for

The report is discussed on the monthly review call, and it decides next month's work. What works goes into next month's plan. Reading the report this way is the work of SEO analytics, every month.