SEO optimization: what it is and what it includes

SEO optimization is the work that makes your website the page Google and AI answers choose when your buyers search. The work has three broad parts: a technical base that Google can read, clear structure and content on the site, and trust from other sites through links.

What SEO optimization includes

We deliver the parts below together, as one monthly service at 2,000 GEL a month, the same for every client. Links that can be earned or listed without payment are included, and paid links only if a client needs them, raised later.

Our page on SEO services sets out the full service and its five directions.

  • Technical SEOWe find what stops Google from reading the site, such as slow pages, indexing problems and duplicate pages, and fix it, the costliest problems first. You get the problems found and fixed.
  • Site structureWe arrange the pages into a clear tree of folders, menus and breadcrumbs, every page close to home. You get a page plan and web addresses that show the main page for each subject.
  • Topical expertiseWe map every topic your buyers search, then write the pages that show your expertise. You get a topic map and new pages that answer your buyers' questions.
  • AI visibilityWe make ChatGPT, Gemini and Google's AI understand your business, so they can name it when buyers ask. This work stands on the same base as SEO.
  • SEO analyticsEvery month you get a report and a review call. The report reads your own Search Console data, and the results steer the next month's plan.

Links and mentions from other sites

A link from another site to yours works like a vote or a reference. Google and AI answers read links from trusted, relevant sites as a reason to trust yours more. Relevance and trust count for more than the number of links.

How much a business in Georgia needs links is answered in our guide Do you need backlinks in Georgia, with the reasons behind the answer.

How SEO work runs

SEO work starts with an audit of the site as it is and a plan built from what your buyers search. Then the technical base is fixed, the costliest problems first. After that, pages are written and improved for every topic, and links come from trusted sites.

Every month the results are measured, and the plan changes with them. A technical audit is repeated every quarter. SEO optimization is ongoing work, not a one-time job.

Our page on working with trueSEO shows each month of the cooperation, from the first audit to the months of growth.

  1. by email, within 3 working daysFree audit
  2. Month 1Audit and plan
  3. Month 2Fix the base
    • Technical fixes, costliest first
    • First new pages
  4. Month 3Build
    • New pages for every topic
    • Links from trusted sites
  5. Month 4, and onGrow
    • New pages every month
    • Technical audit every quarter

Every month: a report and a review call

How long does SEO optimization take to work?

SEO rarely pays back in the first one or two months. We recommend 3 to 4 months, and you can stop any time. The pace depends on where the site starts and how strong the competition in its field is.

The full answer, with what moves first and two dated examples, is in our guide How long SEO takes to work.

3 to 4 months recommended

  1. Month 1
  2. Month 2
  3. Month 3
  4. Month 4, and on

You can stop at any time

How long SEO takes to work: What the time depends on, what moves first, and two dated examples.

Who does the work

We do the work: the audit, the plan, the pages, the monthly reports and the changes on the site itself. To start, we need access to Search Console, Analytics and the site's admin. The accounts stay yours.

If you already have a developer, that developer can take our tasks instead. Those tasks are listed on our page SEO tasks for developers.

  • Google Search Console
  • Google Analytics
  • Your site's admin panel

Every account stays yours.

Questions about SEO optimization

Are SEO and SEO optimization the same thing?

Yes. SEO is short for search engine optimization, so the word optimization is already inside it. Both names describe the same work: making a site the page Google and AI answers choose for its buyers' searches.

How is SEO different from Google Ads?

Google Ads are paid for each click and show as sponsored results. When the payment stops, the ads stop. SEO works on the unpaid results, so the visits it brings are not paid for one click at a time.

How much does SEO optimization cost?

Our monthly service is 2,000 GEL a month. The free audit comes first, by email within 3 working days. The 1,500 GEL consultation hands over your topic map, site structure, page plan, keyword research and a 90-day plan. It is credited in full to month one when monthly work starts within 30 days of the plan call.

Does SEO also help with AI answers?

Yes. ChatGPT, Gemini and Google's AI answers favor clearly structured pages, as Google does, and they often name a well-made page sooner than Google ranks it. Baseline AI visibility is part of our monthly service.

Do people in Georgia search in Latin or Georgian letters?

Both. People in Georgia search for the same thing in Latin letters and in the Georgian alphabet. The Latin form leads for most SEO phrases, including SEO optimization. The Georgian form leads for a few, such as consultation and local SEO.