Topical expertise: cover your whole subject

Topical expertise is how fully a site covers one subject: the questions people ask and the topics around it. Full coverage gives Google and AI assistants more of your pages to use as sources. In SEO this is also called topical authority. We map every topic your buyers search, then write the pages.

Topical map: mortgagesExample4 of 16 covered16 of 16 covered
MortgagesMortgage ratesRates over the yearsFixed or variable rateDollars or lari?Mortgage calculatorHow much can I borrow?Down paymentMortgage or rent?RefinancingEarly repaymentProperty valuationMortgage insuranceMortgage for foreignersDocuments you needHow long approval takesBuying as a non-resident

Core pagesSupporting articlesNew

How topical expertise differs from domain authority

  • Coverage/loans/24/24
    Authority41/100
    Example
    Topical expertise is about how fully your site covers its own subject. Domain authority is a score that tools estimate from the links pointing to the whole site.
  • /loans/mortgage//loans/refinance/
    Topical expertise is built by pages that answer your subject's questions. Domain authority grows when other sites link to yours.
  • yourbank.ge/loans/anotherbank.ge
    You control topical expertise through your own pages. You cannot control domain authority directly, because it depends on other sites.
  • google.ge2/10Example
    In Georgian search, few pages cover most subjects fully. So in most fields, full coverage of the topic does the work first, and links start to matter once the competition is strong.

What a topical map is, and what you receive

A topical map lists every topic your buyers search and the page that answers each one. It shows the order of writing, and which pages exist and which are new. Related pages sit around a main page, as topic clusters.

The topical map comes in the paid consultation, with your site structure, page plan, keyword research and a 90-day plan. It costs 1,500 GEL, credited in full to month one, and our SEO consultation page has the details.

  1. by email, within 3 working daysFree audit
  2. Month 1Audit and plan
  3. Month 2Fix the base
    • Technical fixes, costliest first
    • First new pages
  4. Month 3Build
    • New pages for every topic
    • Links from trusted sites
  5. Month 4, and onGrow
    • New pages every month
    • Technical audit every quarter

Questions about topical expertise

How many pages does my site need?

Your site needs as many pages as the topics your buyers search. That number differs from field to field. The topical map shows it for yours.

How long does it take?

Coverage is built in stages, so we give no date. The first new pages come in month 2. Month 3 brings new pages for every topic, and new pages follow every month after that.

Can a small site compete with large ones?

Yes, on the topics it covers fully. A small site can compete where it answers its buyers' questions better than the larger sites do.

How do I see progress?

Progress shows as more impressions across a whole group of related searches, not only one phrase. We compare calendar months in your monthly report, built on your own Search Console data.

Are links needed too?

In most Georgian fields, full coverage of the topic does the work first. Links start to matter once the competition is strong, and that is where our link building work comes in.

What does it cost?

Coverage is built month by month, as part of our monthly SEO service. The month costs 2,000 GEL, the same for every client, with all five directions included.