Site structure: a clear plan for your pages

Site structure is the plan of which pages your site has, how they nest and how they link. A clear structure shows Google which pages are the main ones. Visitors find what they came for, and every page sits close to the homepage.

Site structure, yourbank.geExampleDeepest page: 5 clicksEvery page within 3 clicks
Home1 click2 clicks3 clicks4 clicks5 clicksyourbank.ge/index.php?id=12/loans//products//cards//loans-mortgage-loan//loans/mortgage//page?id=482/loans/mortgage/calculator//news/2024/05/rates//loans/rates//cards/credit-card-new//cards/credit//business-loans//business/

BreadcrumbHome›Loans›Mortgage›Calculator

What the site structure plan settles

  • yourbank.ge
    /loans//mortgage//loans//car//index.php?id=214/cards//credit/
    The page tree gives every page its place and its address. The URL structure uses one form, Georgian or Latin letters, and keeps it the same across the site.
  • 2clicks6Example
    Important pages sit close to the homepage, so Google and visitors reach them quickly.
  • /loans/
    /mortgage//car/
    Each topic gets a main page with its sub-pages beneath it. The sections follow the topics the site covers, which is the work of our topical expertise direction.
  • Loans
    LoansMortgage
    The menu and the breadcrumbs show visitors and Google where each page sits in the tree.
  • /mortgage//rates//calculator/
    Related pages link to each other, so a reader can go on to the next useful page.
  • KA/ka/loans/EN/en/loans/RU/ru/loans/
    Each language gets its own folder, and the Georgian, English and Russian versions of a page are paired.

What you receive, and how it starts

You receive the plan itself: the SEO architecture of your site, written down page by page. We make the changes on your site ourselves, with access. If you already have a developer, that developer can take our tasks instead.

The structure plan comes in the paid consultation, with your topic map, page plan, keyword research and a 90-day plan. It costs 1,500 GEL, credited in full to month one, and our SEO consultation page has the details.

After that, the structure is set once and kept in order month by month, as part of our monthly SEO service.

  1. by email, within 3 working daysFree audit
  2. Month 1Audit and plan
  3. Month 2Fix the base
    • Technical fixes, costliest first
    • First new pages
  4. Month 3Build
    • New pages for every topic
    • Links from trusted sites
  5. Month 4, and onGrow
    • New pages every month
    • Technical audit every quarter

Questions about site structure

How close to the homepage should pages sit?

The important pages should sit close to the homepage, so Google and visitors reach them quickly. The right layout differs from site to site, so the structure plan sets it for yours.

Can a site that already gets visitors change its structure without losing them?

Yes, with care. Pages that bring visitors keep their place. When an address changes, the old address sends visitors and Google on to the new one.

How many pages does a site need?

A site needs one page for each distinct thing its buyers search for. The topic map shows which things those are for your business.